Challenge: The sales team at Standard Process Veterinary Formula® (SPVF) identified a gap in the marketplace for its whole food nutrition products. Many integrative veterinarians and practice managers were only turning to the supplements when an animal health challenge occurred.
Solution: Pup Club, marketing to vets (and pup parents with a pull-through tactic), inspires adoption of SPVF products in puppyhood, leading to a significant ROI for vets and loyal customers with healthier pets and lower vet bills. Tactics include an in-clinic custom kit, branded pup bandanas and numerous brochures for vets and pet owners, plus a captivating :60 animated video.
Brand Strategy & Development