Project Description

Fully integrated branding program digs deeper.

Black Gold Farms aspires to be the most helpful, grateful brand there is. This North Dakota grower, shipper and packer digs deeper for plates, the community and the world. It grows potatoes year-round in 11 states, shipping more than 500 million pounds of potatoes annually. A remarkable brand with a remarkable story to tell. Our role as agency partner? Helping to bring that story to life, connecting what happens in the company’s farms and fields to what it does for the community with a cross-media brand refresh as the video below highlights.

What we delivered

Brand Strategy & Development, Trade show, Website Development

Client

Black Gold Farms

WEBSITE

This website positions Black Gold Farms as the online potato resource featuring everything from healthy recipes to the proper care and handling of potatoes, forging the way for ongoing education and interaction with customers and consumers. Disruptive creative and elevated design even includes irreverent potato poets.

“The highlight of our work? Rolling up our sleeves and truly working as partners with the Halverson family.”

Jen Wallace, Creative Services

This Father’s Day promotion puts the spotlight on Smokin’ Dads who serve up red potatoes right. An online and in-store sales initiative (with packaging and POS collateral) drove red sales with added extras including a Smokin’ Dad apron giveaway, exclusive red potato recipes and the secret behind a grill hack.

Consumers want to buy local but at the store it can be baffling with so many new varieties of potatoes available. In-store and targeted digital content ensures Black Gold Farms’ beautiful red potatoes make it safely into shoppers’ carts.

Packaging–customizable for region, client and spud variety.

Mash me. Hash me. Dip me. Chip me. Oil me. Broil me Bake me. Crisp me. Who better to answer consumers demands for healthy, transparent, farm-fresh food than a red potato poet? This disruptive little fella stands proud on posters, packaging and even in-store promotions garnering shopper delight, driving sales and driving traffic online for recipes and spud news. Bins and product packaging for red potatoes and Legendary Louisiana Sweets customized for national retail chains. Just one example of our work with Black Gold Farms, the red potato industry leader, digging deeper to disrupt in-store, create demand and build brand love for fresh, sustainably grown food.

PROMOTIONS

Let’s go on a REDVENTURE.

A thrilling red potato culinary experience that wins hearts by daring to go above and beyond for plates, communities and the world. Unveiled at PMA Fresh Summit, this campaign aims to boost red potato sales. It demonstrates Black Gold Farm’s ground-breaking creative approach in the fresh space and positions red potatoes as a healthy and exciting food source.

A unique look, a booth buzzing with traffic and new sales leads—United Fresh was a success for Black Gold Farms. The “Wedgie” hook created traffic and focused attention on healthy, nutritious food.

The Black Gold Farms team embodied their brand with tastings, literature and personal hand-written thank-yous. Conversations translated into solid leads.

Rounding out the full trade show experience, promotional incentives work into the theme and encourage booth traffic. Shown here: the ultimate wedgie maker.

CONNECT WITH US

Ready to be our next success story? Contact us today.

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