Your Facebook business account can be an important tool in building a loyal following, especially if connecting with consumers is on your must-do list. Have a recipe to share? Want the public to better understand where breakfast came from?
Since Facebook isn’t limited to a single type of post, you can count on max versatility—everything from on-the-farm videos to company updates and links to industry articles.
If your goal is to communicate to consumers, they’re easy to target based on demographics and interests—like moms interested in a healthy lifestyle or millennials wanting to reduce their carbon footprint.
In the B2B world, businesses often use the platform to interact directly with their community. For example, restaurants and chefs might use it to see what interests their patrons. Targeting page administrators within your industry is also a good idea—and easy to do with Facebook.
Is Facebook right for your organization? Whether the ultimate answer is yes or no, we can make sure the decision is based by hard data, not hunches.