Consumers everywhere are experiencing trust issues as economies start to reopen. No one knows exactly who to believe. Businesses that survive this economic and public health firestorm and then go on to thrive will be the ones that make the public comfortable being customers again. And that takes a brand fully fueled with trust.
So while reviewing your Corporate Social Responsibility (CSR) program might not be top of mind right now, building (or enhancing) trust in your company and brands to position them for the other side of this crisis should be a top priority.
CSR has become table stakes for many consumers. Making those and other consumers comfortable is an absolute necessity for responsible businesses as we enter the Summer of COVID-19. Effective CSR programs do not have to be million-dollar endeavors, but they do need to meet several basic requirements: