More than ever as we all are isolating, people are turning to social media to make connections. So go ahead and participate. As noted before though, be careful not to make strong sales pitches. Instead, share your knowledge in your particular field to help your consumers live better during this time, with or without your brand. For example, instead of selling a food product or ingredient, offer up a tasty recipe that can be made with things most people already have in the house.
This is by no means an exhaustive list. There are many nuances to how and when brands can or should be heard. If you’d like more guidance in developing your crisis communication strategies amid COVID-19, reach out and let us help.