Branding at the speed of life.
For producers seeking advancement in livestock genetics, the “norm” was a slow process, fraught with challenges and highly focused on commercial animals.
Until a visionary start-up, Cogent IVF, redefined the reproduction process with superior technology to make it more sustainable, easier on animals and readily available for all producers to make generations of genetic gains in a matter of a few years.
Not only that, Cogent IVF pioneered an improved process by partnering with highly trained veterinarians and reproduction specialists to deliver the service and solution on farm, removing the need to transport animals. Due to an acquisition, there was an urgent need to change the company name.