It’s what’s inside that counts.
When your organization includes more than 35,000 restaurants on six continents, what you do and what you say matters to millions of people. McDonald’s knows this better than most. That’s why when they decided to recommit to sustainability and the future of their company, they had to make their words count.
Over the course of several months we sat at a table with a cross-functional team of quick service bigwigs to help them map their sustainability journey and bring it to life. We guided them in setting goals and telling meaningful stories that would demand the attention of stakeholders and influencers, setting the stage for a future of change.