A louder voice for a worthy cause.
Malaria wreaks havoc on a global scale, infecting, incapacitating and/or killing tens of millions of people every year. Our friends at Innovative Vector Control Consortium (IVCC) have been quietly doing their part fighting malaria by developing new public health insecticides. But the time to be quiet about their great work had passed.
We partnered with IVCC to get the word out explaining exactly what they do to combat insect-borne disease, while also instilling a sense of urgency about insecticide resistance. We created a multifaceted global campaign that helped fast-track insecticide development, raise awareness for World Malaria Day and engage philanthropic organizations, such as the Bill and Melinda Gates Foundation, to support IVCC.
The result was more people connecting with the organization, more awareness and more lives being saved.