Building awareness for a priceless farmer resource.
The Illinois Soybean Association (ISA) supports Illinois soybean growers in virtually every aspect of their businesses. But one of the most important things they provide is information. At IlSoyAdvisor.com, farmers can gain access to expert growing tips, research reports, webinars and an array of other tools to help them grow better beans. There was just one problem—no one knew it existed.
From planning and concept to design and execution, we helped ISA reach their target audience with a targeted print and digital campaign that grabbed attention with unexpected visuals and delivered users to this invaluable resource.