Multiple brand-supporting efforts, including a “UX-ceptional” website.
As a leading soybean-producing state, Illinois provides significant advantages within the soybean commodity space, including a consistent supply of high-quality beans that are raised sustainably and delivered efficiently throughout the country and around the globe.
In other words, it’s more than just another commodity. It’s a full-fledged brand. And the Illinois Soybean Association (ISA) counts on Charleston|Orwig to deliver the brand promise to all of ISA’s stakeholders. Through multiple initiatives—including the exceptional user experience at ILSoyAdvisor.com—Charleston|Orwig does just that.