Project Description

A targeted marketing campaign where results are the hero.

Agri-marketers have their pick of the herd when it comes to where they advertise their brands. So how does an agriculture publication focused on the dairy industry stand out as the preferred advertising partner? With a cow judging contest to end all cow judging contests, that’s how. Every year, we help Hoard’s Dairyman attract marketing dollars with a cow judging contest in which agri-marketers are invited to try their hand at deciding which bovine beauties are the cream of the crop. And every year, we give the contest a bold new theme that demands attention.

In 2018, the contest really packed a punch by paying homage to all our beloved female superheroes. Complete with a themed ballot and accompanying poster, the Supercows contest continued a legacy of reaching out to agri-marketers in a completely different way than they are accustomed to being approached. The result is a brand and a publication that’s always top of mind when it comes time to spend those advertising dollars.

What we delivered

Campaigns & Communication


Hoard’s Dairyman



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