Delivering a messaging strategy rooted on audience research.
How do we know what farmers want to hear about what they put in their ground? We asked them. Through a comprehensive research study in which we talked to the farmers themselves, we discovered who and what they trust when it comes to seed information: the numbers and the word of other farmers.
So we created an end-to-end marketing campaign that delivered the best of both worlds—farmers talking about their numbers. And like Dairyland Seed’s performance, the results speak for themselves.