Maeve Webster is Senior Director at Datassential and lead consultant for foodservice manufacturers, operators and distributors. Using her expertise in trend analysis, market assessment, consumer behavior, product testing and brand optimization she has helped numerous organizations within the industry and spearheaded more than 300 major studies.
Jonathan Bloom is an author, blogger, consultant and journalist whose writing has appeared in The New York Times, The Washington Post, Los Angeles Times and Newsweek. His book, “American Wasteland”, won the IACP Green Matters Award in June 2011. He blogs at Wasted Food and consults regularly on food waste reduction, most recently with the United Nations Food and Agriculture Organization.