Stick a fork in it:

A C|O Thought Leadership Event on Lost & Tossed Food

It’s a big problem: 40% of edible food in our country is wasted.
And it impacts everyone.

To help us learn more, we gathered together thought leaders from all aspects of the food system at Pier Wisconsin, Milwaukee. Leading the conversation was Jonathan Bloom journalist, blogger (Wasted Food) and author of American Wasteland. Presenting the facts was Maeve Webster, Senior Director at Datassential. Read more below. To join the conversation, get in touch at

2013 Executive Summary

We Asked. You Answered.


Maeve Webster

Maeve Webster is Senior Director at Datassential and lead consultant for foodservice manufacturers, operators and distributors. Using her expertise in trend analysis, market assessment, consumer behavior, product testing and brand optimization she has helped numerous organizations within the industry and spearheaded more than 300 major studies.

Jonathan Bloom

Jonathan Bloom is an author, blogger, consultant and journalist whose writing has appeared in The New York Times, The Washington Post, Los Angeles Times and Newsweek. His book, “American Wasteland”, won the IACP Green Matters Award in June 2011. He blogs at Wasted Food and consults regularly on food waste reduction, most recently with the United Nations Food and Agriculture Organization.